#InspiredByData

Great marketing isn’t just efficient: it’s memorable and personal, rising above the noise. The key to creating a standout campaign is data. Delve into the tips below to see what’s possible in marketing when you’re #InspiredByData.

#InspiredByData
Making your mark with honest, real-time ads
Making your mark with honest, real-time ads

Making your mark with honest, real-time ads

Tell live, authentic stories to improve engagement with your videos.
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Seamlessly blending your ads with content
Seamlessly blending your ads with content

Seamlessly blending your ads with content

Show off your latest collection with ads as beautiful as their digital environment.
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Tying your digital campaign to the TV screen
Tying your digital campaign to the TV screen

Tying your digital campaign to the TV screen

Electrify customers with ad creative that references the buzzer-beating shot they just watched live on TV.
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Driving foot traffic with advanced targeting
Driving foot traffic with advanced targeting

Driving foot traffic with advanced targeting

Turn passersby into walk-ins by showcasing that 2-for-1 offer only to people near your stores.
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Tying your campaign to cultural events
Tying your campaign to cultural events

Tying your campaign to cultural events

Join the watercooler conversation. Align your campaign with tentpole moments like major award shows or season premieres.
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Being present when people are ready to buy
Being present when people are ready to buy

Being present when people are ready to buy

Help the indecisive browser finally decide to buy the gear left in his shopping cart.
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Understanding the real impact of your TV spot
Understanding the real impact of your TV spot

Understanding the real impact of your TV spot

Find out if your TV spot featuring the Golden Retriever puppy drives the most searches after it airs.
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Adapting your ads to the user’s context
Adapting your ads to the user’s context

Adapting your ads to the user’s context

Show travelers and locals relevant information based on where they are.
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Growing reach with your latest video
Growing reach with your latest video

Growing reach with your latest video

Make sure your collaboration with that popular YouTube creator is seen by the right audience.
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Tying your campaign to weather signals
Tying your campaign to weather signals

Tying your campaign to weather signals

Connect your creative to weather signals and turn a drab day indoors into the perfect time to shop for a vacation.
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Using data to assess your mobile friendliness
Using data to assess your mobile friendliness

Using data to assess your mobile friendliness

Don’t let a bad mobile shopping experience get between your customers and that last minute purchase.
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Dynamically adapting your ad to each region
Dynamically adapting your ad to each region

Dynamically adapting your ad to each region

Baseball might be America’s national pastime, but in India cricket is king. Make the most of regional differences by serving creatives unique to every location.
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Conducting instant market research
Conducting instant market research

Conducting instant market research

Aloe vera or carrot extract? Learn what will make your new product sell more, before it’s on the shelf.
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Adapting your message to a person’s intent
Adapting your message to a person’s intent

Adapting your message to a person’s intent

Buying for the kids, or buying for herself? Tailor your message to address her mindset.
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Getting the full stack for true data-driven marketing
Getting the full stack for true data-driven marketing

Getting the full stack for true data-driven marketing

1+ million creative combinations, 16 markets, and only 3 people on the team. It’s possible.
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Measuring consumers’ cross-device journeys
Measuring consumers’ cross-device journeys

Measuring consumers’ cross-device journeys

A hip-hop fan might get the urge to buy music festival tickets on the go — but wait until she’s home on her laptop to click “buy”. Be ready to measure across channels.
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Re-engaging previous customers
Re-engaging previous customers

Re-engaging previous customers

Show your loyal customers some love: reconnect with them by offering free delivery on their next order.
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Using brand measurement to find the ads that work
Using brand measurement to find the ads that work

Using brand measurement to find the ads that work

Test a creative variable that isn’t so obvious. Mix up what the actor is doing or swap out her jacket — slight changes go a long way.
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Using insights to reach your audience
Using insights to reach your audience

Using insights to reach your audience

Robots don’t buy coffee makers. Promote your products with a campaign that targets real people who’ve shown interest in your brand and will see your ad.
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Showcasing live demos in your ad
Showcasing live demos in your ad

Showcasing live demos in your ad

Want to capitalize on, say, a sudden drop in interest rates? Demo your easy-to-use mortgage calculator, directly in the ad unit.
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Reaching new high-value buyers through automation
Reaching new high-value buyers through automation

Reaching new high-value buyers through automation

Need to find new customers for your latest product line? Use what you know about high-value customers to reach new buyers at scale.
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Using Google Search to find new opportunities
Using Google Search to find new opportunities

Using Google Search to find new opportunities

Surface where most people search for queries like coffee shops “near me” to find your next business location.
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Testing the elements of your creative
Testing the elements of your creative

Testing the elements of your creative

Wondering which background color works better for your new ad? Test different font, color and size combinations to get the best results.
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